How do I start planning my EDDM® Retail mailing?
Any form of marketing requires advanced planning, and EDDM® mailing is no exception. Think about these things before executing an EDDM® mailing:
1. Geography - which neighborhoods do you want to target? EDDM® mailings are sent to carrier routes, which are literally a mail carrier's delivery route. You can use the map tool on Click2EDDM.com to search for carrier routes within a radius of an address. You can also enter zip codes and select carrier routes directly from the map, or view them in list form. It never costs money to use the mapping tool.
2. What size piece do you want to send? Click2EDDM offers six EDDM® mailer sizes. Available flat sizes include 6.5 x 9, 6.25 x 11, 8.5 x 11 and 8.5 x 12. We also offer 7 x 10 and 12 x 4.5 folded pieces.
3. What are you going to put on your mailer? You'll want the piece to be visually appealing, but you'll also want to make sure you include an offer that entices people to engage. This could include a coupon, a free trial or a chance to win something. You can get creative with your offer. If you have a brick and mortar store that you want people to visit, don't forget to include your full address on the piece. If you have a mobile friendly website, include a QR code so recipients can scan immediately and visit you online.
4. Need a template? Check out our selection: https://click2eddm.com/template . They're free, colorful, easy to customize and sized perfectly for upload to Click2EDDM.
If you have additional questions, please contact Click2Mail Customer Support at 866-665-2787 or [email protected]. Our hours of operation are Monday - Friday, 9 AM to 8 PM Eastern.